For Authors, Speakers, Coaches & Consultants
Your Funnel May Be
Working Against You,
and You'd Never Know It
Your content gets attention and your launches get clicks, but somewhere between the click and the sale, people disappear. You can't point to why.
I find the step where people leave, then build or optimize one connected system built to turn your content and traffic into consistent leads and sales, without you having to manage any tech.
Free funnel audit if you have a funnel. Free planning session if you don't. I review every application myself.
I build it live, functional, and tracked within 14 to 21 days of receiving your business assets, and you never have to touch the tech. If I miss that window, I keep working at no cost until it's live.
- 15+ funnel systems built
- 14 to 21 day builds
- 6 platforms supported
The Real Problem
Your Tools Were Never Designed to Work Together. That's Why You Can't See What's Leaking.
You have a real offer. People have paid for it. You post, you run a campaign, you launch. Then the numbers come back and you can't say why they landed where they did.
Here is what usually sits underneath. A page from a template. An email tool. A calendar link. A payment tool. A tracker that half works. Each piece runs. None of them share a view. So when a month goes slow, nobody can point to the step where people dropped off.
That's when it starts costing you.
Ads feel like a coin flip.
You can't tell how much money you'd lose before the first sale, or whether it would make any money at all. So you hold back, and the campaign that might have worked never runs.
Your content does its job, then the people vanish.
They watch it. They like it. They comment. Some even message you to say it helped. Then they disappear. You don't know who they were, and nothing is in place to bring them back.
Your time goes to the tech.
Late nights working out why an email didn't send, when you should be selling, leading, serving your clients, and growing what you've already built. You never signed up to be the tech person.
None of this says anything about how capable you are. Nobody teaches you how to diagnose or build a funnel.
The Belief Holding You Back
A Good Looking Website Still Doesn't Sell
Most experts were taught the same thing. Get a website. Make it look professional. List who you are, what you've done, and what you offer.
So you did. Or you paid someone who did. And it looked good.
Here is the problem. A website is a brick wall with your name on it. It tells people who you are, and then it waits. A visitor lands on it, looks around, and has to decide for themselves where to go and what to do. Most don't. They read a little, and they leave.
That's what website thinking is built for. Look credible. Cover everything. Let people explore.
A funnel comes from a different way of thinking, one built around getting a specific action. It starts with the result you want, a booked call, an application, a purchase, and works backward. Every page has one job. Every visitor has one next step. And you can see exactly where people stopped.
| Website thinking | Funnel thinking |
|---|---|
| Show everything about me and let visitors choose. | Give this person one next step that fits where they are right now. |
| Judge success by how it looks. | Judge success by where people drop off, and fix that step. |
| Send everyone to the same page. | Send each person to the step that matches what they came for. |
If you've paid a freelancer for a website, they probably did exactly what they were hired to do. It looked good and told your story well. It just wasn't built to move anyone toward a decision.
In my experience, that's often the gap between experts who stay stuck and the ones who grow. Same knowledge. Same kind of audience. One has a wall. The other has a path, and someone watching the numbers.
Someone has to look at the whole path first. That is where I start.
How I Work
Three Steps From a Funnel You Can't Trust to One You Can See
Right now, your setup is a pile of pieces you can't see through. When something slips, you guess. When results dip, you tweak a headline and hope.
Here is what it looks like after. One connected system. A view of where people move and where they stop. One person who owns the whole thing. I call it the Conversion Compound System, because each improvement builds on the last.
The bridge between those two is a diagnosis. I don't build anything until I know what's actually happening.
Step 1: Diagnose
I find the leaks before I touch anything.
If you have a funnel, I review it and your answers, then send you a written diagnosis of the biggest conversion leaks and which path fits you. If you don't have one yet, we have a short planning session about what you sell and what a system could look like to sell it.
It's free either way. I only ask that you're willing to share access to the tools and numbers I need to see. This step is also how you find out whether we're a fit, before you spend a dollar.
Step 2: Build
One connected system, live in 14 to 21 days.
Strategy, copy, design, tech, and tracking are handled by one person, so nothing gets lost between pieces. The pages, the forms, the follow up emails, and the tracking are built to work as one path. Your part is limited to a few defined inputs and short feedback windows. You never touch the tech.
Step 3: Optimize
Every month, I fix the biggest leak and test the fix.
Once your funnel has enough traffic to test, I run a monthly cycle. I find the biggest leak in the data, design a test, build it, document what happened, and keep the winner. Then I repeat it. That is how each improvement builds on the last.
Most experts start with the diagnosis. It's free, and it tells us both what comes next.
Free funnel audit if you have a funnel. Free planning session if you don't.
What I Handle
Everything Funnels RequireFrom Strategy to Launch.Done for you.
Selected Work
From a Brochure Site to Inbound Leads Every Week
Every build below started the same way: a real business with real customers and a website that wasn't set up to sell. Here is what changed on the biggest one.
The situation
A working fashion school with three programs and real students. The website told people about the school, and that was all it did. It had no lead capture and no way to tell one visitor from another. The sales pages for the higher priced programs were unfinished and went straight to the ask, with no message tying the programs together. Getting a lead or a sale meant doing it by hand.
Before
- Every visitor treated the same
- No lead capture
- Unfinished sales pages that asked for the sale immediately
- No single message across the three programs
- Follow up done by hand
After
- Every visitor is captured as a potential lead
- Sorted by interest, skill level, schedule, and budget
- Routed to the program that fits them
- Automated emails guide them toward an application
- The founder speaks with people who have already applied
What I built
- A six step skill quiz. It captures name, email, and phone before the first question, then routes each person to the right program across 5 segments.
- Three full sales pages. One each for a low ticket, a mid ticket, and a high ticket program. Each one covers the problem, the proof, objections, and risk, then the ask.
- Application funnels for the two higher priced programs. Four steps each, with responses stored and alerts sent automatically.
- Automated follow up. Each quiz completion creates the contact, labels it, and enrolls it in the right email sequence. Three sequences, 7 to 8 emails each. No manual steps.
- Built for mobile first. Custom built, not a template, and designed for phones from the start, because that's where most visitors arrive.
The result so far
The founder now receives inbound leads every week, and most of the manual effort of chasing them is gone.
More builds
Client work, live
CPR Express Center
A brochure style site rebuilt into an automated scheduling funnel, with upsells and certification renewal campaigns.
Speed Watersports
A booking funnel for a New York waterfront jet ski and boat tour company, built to turn local and tourist traffic into booked tours.
ASP The Bulb
An event funnel and marketing system for a pop up artist showcase featuring local New Jersey talent.
Concept builds, not client projects
Course Membership Funnel
A mockup with a hero, opt in, testimonials, and offer stack for course creators.
Lead Magnet Funnel
A mockup of a free productivity planner funnel with an opt in, social proof, and automated delivery.
High Ticket Course Funnel
A mockup of a course sales page with a video slot, testimonials, offer stack, and full conversion structure.
More builds are available on request.
Who This Is For
Built for Experts With a Paid Offer. Not Built for Everyone.
I work with authors, speakers, coaches, and consultants who sell their expertise online. If you've already sold what you do, whether that's a program, a service, a book, or paid speaking, and you have people finding you through content, ads, or both, this is probably the right fit.
This is for you if:
- You have an offer someone has already paid for
- You have a funnel that exists but you can't trust it, and you can't see what's leaking
- Or you have an offer and no funnel yet, and right now people find you through DMs, referrals, or a link straight to a purchase page
- You post content or run ads, or plan to, and you want it to lead somewhere
- You'd rather spend your time on your expertise than on tools
- You're willing to share access to the tools and numbers I need to see
Whether you're just launching or already established, the diagnosis is the same starting point. The next step after it just looks different.
This is not for you if:
- You want someone to run your ads. I build the funnel your traffic lands in. I don't manage ad accounts or buy traffic.
- You have nothing to sell yet. A funnel needs an offer to carry. If you're not there yet, my free newsletter, The Conversion Report, is the better place to start.
- You can't share access to your tools and analytics. I can't diagnose what I can't see.
- You want unlimited revisions or open ended scope. I work in fixed, written scopes so you know exactly what you're getting.
- You want to learn to build it yourself. This is done for you work. You'll be handing it off, not learning the tools.
If that sounds like you, the next step costs nothing. Tell me about your offer, and I'll tell you what I see.
Not ready to apply? Get The Conversion Report free
About
I Build Funnels Because I Can't Unsee Them
Christian Anderson, Founder and Chief Funnel Strategist, Funnel Tech Strategy
- 15+full builds delivered
- 4+years building
- 6platforms
I'm Christian Anderson, founder of Funnel Tech Strategy.
I dropped out at 17 and spent the next four years teaching myself how businesses turn strangers into customers. Reading Russell Brunson's Secrets trilogy gave me the idea that changed how I saw all of it.
Every business already has a funnel. It's the online path someone takes from first seeing you to becoming a customer. It's either helping you or hurting you, and most owners never intentionally designed theirs.
Once I saw that, I started noticing it everywhere. In my own life, as a customer being walked through someone else's path. In large companies, where the same principles worked again and again. And I noticed something else. The goal decides the structure. If the goal is to generate leads, there's a structure for that. If it's to sell a product or a service, there's another. That's what I decided to specialize in, and I haven't changed course since.
Since then I've built 15+ funnel systems across fashion education, healthcare training, events, catering, music, and professional services. Every client showed up with the same thing: a real offer, and no system built to carry it.
I work alone on purpose. When one person owns the strategy, the copy, the design, the tech, and the testing, nobody can point at someone else when something isn't working. That person is me.
Common Questions
What Experts Ask Before They Hand This Off
I already have tools, pages, and a funnel. Do I have to start over?
Not necessarily. The diagnosis shows what's working, what's leaking, and what's missing. Sometimes the right move is to fix and connect what you have. Sometimes it's a rebuild. I'll tell you which one and why before anything starts.
I build on GoHighLevel, Systeme.io, Kajabi, ClickFunnels, Wix, or any platform that supports custom HTML and CSS. If your current platform is limiting your ability to test, upsell, or automate, I'll tell you that too and map out a move that doesn't break what already works.
I've been burned by freelancers and agencies before. How is this different?
Three things. I diagnose before I build, so I never start on a guess. The scope is written and fixed before any work begins, so you know exactly what you're getting. And I do the strategy, copy, design, tech, and testing myself, so nothing gets lost between people and nobody can point at someone else when something isn't working. You deal with one accountable builder, and that's me.
What do I actually get from the free diagnosis?
If you have a funnel, I review it and your answers, then send you a written diagnosis of the biggest leaks and the path I'd recommend. If you don't have one yet, we have a planning session of about 30 minutes about what you sell and what a system could look like to sell it.
It's free either way, and it shows you whether we're a fit before you spend anything. I only ask that you're willing to share access to the tools and numbers I need to see.
How much of my time does this take?
Less than you'd expect, and it's defined up front. I need access to your tools, your brand assets, and the details of your offer. After that, your part is short feedback windows at set points. You don't manage the process, and you don't touch the tech.
Will this get me more leads and sales?
No one can honestly promise that, and I don't. What I'm accountable for is a system built to turn your content and traffic into consistent leads and sales, delivered live, functional, and tracked. The tracking is what lets us see what's working and fix what isn't.
One thing to know: a better funnel improves what happens to the traffic you already have. It doesn't create traffic on its own, and I don't run ads. I build the funnel your ads and content land in.
How long does a build take?
14 to 21 days from when I receive your business assets. If I miss that window, I keep working at no cost until it's live.
How much does it cost?
It isn't a single price, because it depends on the type of funnel, how many pages it needs, and what it has to connect to. After the diagnosis, I send you a written scope and the price, and nothing starts until you've approved both. There are also smaller starting scopes for people launching a new offer, so if you're early, it's still worth applying.
Ready When You Are
Find Out What's Leaking Before You Spend Another Dollar on Ads
Tell me about your offer and show me your funnel, or tell me you don't have one yet. I'll review your application myself. If it looks like a fit, you'll get a link to book a time. If it isn't, I'll point you to what would be a better next step.
Apply for Your Free DiagnosisFree funnel audit if you have a funnel. Free planning session if you don't.