For Authors, Speakers, Coaches & Consultants

Funnels Diagnosed, Built, and Optimized.

I find where your funnel leaks, then build or optimize one connected system built to turn your traffic into consistent leads and sales. You never touch the tech, so you're free to focus on the rest of your business.

See If We're a Fit See How It Works

Start with the free Funnel Leak Diagnosis: a written audit back to you in 2 to 3 days if you have a funnel, a planning session if you don't. I'll follow up personally.

I build it live, functional, and tracked within 14 to 21 days of receiving your business assets, and you never have to touch the tech. If I miss that window, I keep working at no cost until it's live.

15+

funnel systems built across fashion education, healthcare training, events, catering, music, and professional services.

14 to 21

day builds, live, functional, and tracked.

One accountable builder

Strategy, copy, design, tech, and testing handled by one person, so nothing gets lost between pieces.

I've Recently Built Systems For

The Bulb

The Real Problem

Your Funnel May Be Working Against You, and You'd Never Know It

Your content gets attention and your launches get clicks, but somewhere between the click and the sale, people disappear. You can't point to why.

Your Tools Were Never Designed to Work Together. That's Why You Can't See What's Leaking.

You have a real offer. People have paid for it. You post, you run a campaign, you launch. Then the numbers come back and you can't say why they landed where they did.

Here is what usually sits underneath. A page from a template. An email tool. A calendar link. A payment tool. A tracker that half works. Each piece runs. None of them share a view. So when a month goes slow, nobody can point to the step where people dropped off.

That's when it starts costing you.

The loop most experts are stuck in

Launch, guess, tweak, repeat

When something slips, you guess. When results dip, you tweak a headline and hope.

What it costs you

Ads feel like a coin flip.

You can't tell how much money you'd lose before the first sale, or whether it would make any money at all. So you hold back, and the campaign that might have worked never runs.

Your content does its job, then the people vanish.

They watch it. They like it. They comment. Some even message you to say it helped. Then they disappear. You don't know who they were, and nothing is in place to bring them back.

Your time goes to the tech.

Late nights working out why an email didn't send, when you should be selling, leading, serving your clients, and growing what you've already built. You never signed up to be the tech person.

None of this says anything about how capable you are. Nobody teaches you how to diagnose or build a funnel.

The Belief Holding You Back

A Good Looking Website Still Doesn't Sell

Most experts were taught the same thing. Get a website. Make it look professional. List who you are, what you've done, and what you offer.

So you did. Or you paid someone who did. And it looked good.

Here is the problem. A website is a brick wall with your name on it. It tells people who you are, and then it waits. A visitor lands on it, looks around, and has to decide for themselves where to go and what to do. Most don't. They read a little, and they leave.

That's what website thinking is built for. Look credible. Cover everything. Let people explore.

A funnel comes from a different way of thinking, one built around getting a specific action. It starts with the result you want, a booked call, an application, a purchase, and works backward. Every page has one job. Every visitor has one next step. And you can see exactly where people stopped.

Website thinking

A page from a templateAn email toolA calendar linkA payment toolA tracker that half works

Show everything about me and let visitors choose.
Judge success by how it looks.
Send everyone to the same page.

Funnel thinking

Content→One page, one job→Follow up→Booked call

Give this person one next step that fits where they are right now.
Judge success by where people drop off, and fix that step.
Send each person to the step that matches what they came for.

If you've paid a freelancer for a website, they probably did exactly what they were hired to do. It looked good and told your story well. It just wasn't built to move anyone toward a decision.

In my experience, that's often the gap between experts who stay stuck and the ones who grow. Same knowledge. Same kind of audience. One has a wall. The other has a path, and someone watching the numbers.

Someone has to look at the whole path first. That is where I start.

See how I diagnose it

Selected Work

From a Brochure Site to Inbound Leads Every Week

Every build below started the same way: a real business with real customers and a website that wasn't set up to sell. Here is what changed on the biggest one.

Featured build: Faraj Couture / FC Creative Studio

Fashion Education, Full Ecosystem, Union, NJ

A working fashion school with three programs and real students. The website told people about the school, and that was all it did. It had no lead capture and no way to tell one visitor from another. The sales pages for the higher priced programs were unfinished and went straight to the ask, with no message tying the programs together. Getting a lead or a sale meant doing it by hand.

Before

Every visitor treated the same
No lead capture
Unfinished sales pages that asked for the sale immediately
No single message across the three programs
Follow up done by hand

After

Every visitor is captured as a potential lead
Sorted by interest, skill level, schedule, and budget
Routed to the program that fits them
Automated emails guide them toward an application
The founder speaks with people who have already applied

A six step skill quiz. It captures name, email, and phone before the first question, then routes each person to the right program across 5 segments.
Three full sales pages. One each for a low ticket, a mid ticket, and a high ticket program. Each one covers the problem, the proof, objections, and risk, then the ask.
Application funnels for the two higher priced programs. Four steps each, with responses stored and alerts sent automatically.
Automated follow up. Each quiz completion creates the contact, labels it, and enrolls it in the right email sequence. Three sequences, 7 to 8 emails each. No manual steps.
Built for mobile first. Custom built, not a template, and designed for phones from the start, because that's where most visitors arrive.

The founder now receives inbound leads every week, and most of the manual effort of chasing them is gone.

CPR Express Center

Client build

Healthcare training. A brochure style site rebuilt into an automated scheduling funnel, with upsells and certification renewal campaigns.

Speed Watersports

Client build

Local experiences. A booking funnel for a New York waterfront jet ski and boat tour company, built to turn local and tourist traffic into booked tours.

Splash On It Entertainment

Client buildLaunching soon

Weddings and events. A booking site for a New Jersey wedding and event DJ, built to turn Instagram and referral traffic into booked planning calls.

Also delivered

Growth planEvent content SOPBrand kit

Concept builds, not client projects

More builds are available on request.

Concept build

Course Membership Funnel

A mockup with a hero, opt in, testimonials, and offer stack for course creators.

Concept build

Lead Magnet Funnel

A mockup of a free productivity planner funnel with an opt in, social proof, and automated delivery.

Concept build

High Ticket Course Funnel

A mockup of a course sales page with a video slot, testimonials, offer stack, and full conversion structure.

See If We're a Fit

What I Handle

Everything Funnels RequireFrom Strategy to Launch.Done for you.

Funnel Strategy Market Research Conversion Copywriting Page Design Mobile Optimization Tech Integrations CRM Setup Quiz Funnels Sales Pages Application Funnels Funnel Strategy Market Research Conversion Copywriting Page Design Mobile Optimization Tech Integrations CRM Setup Quiz Funnels Sales Pages Application Funnels

Email Sequences Automation Builds Lead Magnets Offer Architecture Platform Migration Split Testing Upsell Design Booking Flows Segmentation Logic Ongoing Optimization Email Sequences Automation Builds Lead Magnets Offer Architecture Platform Migration Split Testing Upsell Design Booking Flows Segmentation Logic Ongoing Optimization

How I Work

Three Steps From a Funnel You Can't Trust to One You Can See

Right now, your setup is a pile of pieces you can't see through. When something slips, you guess. When results dip, you tweak a headline and hope.

Here is what it looks like after. One connected system. A view of where people move and where they stop. One person who owns the whole thing. I call it the Conversion Compound System, because each improvement builds on the last.

The bridge between those two is a diagnosis. I don't build anything until I know what's actually happening.

Step 1: Diagnose

I find the leaks before I touch anything.

If you have a funnel, I review it and your answers, then send you the Funnel Leak Diagnosis within 2 to 3 days: a written review of the biggest conversion leaks and which path fits you. If you don't have one yet, we have a short planning session about what you sell and what a system could look like to sell it.

It's free either way. I only ask that you're willing to share access to the tools and numbers I need to see. This step is also how you find out whether we're a fit, before you spend a dollar.

Step 2: Build

One connected system, live in 14 to 21 days.

Strategy, copy, design, tech, and tracking are handled by one person, so nothing gets lost between pieces. The pages, the forms, the follow up emails, and the tracking are built to work as one path. Your part is limited to a few defined inputs and short feedback windows. You never touch the tech.

Step 3: Optimize

Every month, I fix the biggest leak and test the fix.

Once your funnel has enough traffic to test, I run a monthly cycle. I find the biggest leak in the data, design a test, build it, document what happened, and keep the winner. Then I repeat it. That is how each improvement builds on the last.

What a Build includes

Every Build goes through the same nine steps, in the same order, so nothing gets skipped.

Total Understanding

Your buyer, your brand and your offer, understood before anything gets built.

Context

Who it's for, what they've tried, and where they come from.

Brand

How it should look and sound to that buyer.

Offer

What's sold, checked for new, better, faster and easier.

Intentional Architecture

Every page and every word placed on purpose, each with one job.

Strategy

The funnel type, picked by traffic, price and launch.

Copy

One big idea, with every objection answered on the page.

Design

Phone first, one job per section.

Continuous Refinement

Every leak you fix is a raise you give yourself, from traffic you already have.

Automations

Forms, emails, booking and tracking, tested end to end.

Launch plan

Where the traffic comes from and what gets measured.

Testing

Find the biggest leak, test one fix, keep the winner.

You give me access and short feedback. I handle the rest.

Most experts start with the Funnel Leak Diagnosis. It's free, and it tells us both what comes next.

See If We're a Fit

Free. A written audit in 2 to 3 days if you have a funnel, a planning session if you don't.

Ways to Work Together

Every Project Starts With the Funnel Leak Diagnosis

After the Funnel Leak Diagnosis, I send you a written scope and the price. Nothing starts until you've approved both. Here's what each path covers.

Starter Build

For experts launching a new offer.

One landing page
One form or booking step
One thank you page
Basic tracking
A 3 email follow up

Fixed scope, one revision round.

Full Build

For experts with an offer that sells and a funnel they can't trust.

Strategy and the full acquisition path
Copy for the pages and emails
Design and build of the pages
A 5 to 7 email follow up
Integrations, tracking and a simple dashboard
Launch and a handoff walkthrough

Priced after the diagnosis by funnel type, page count and integrations.

Optimization

For established experts with steady traffic.

One test every month on the biggest leak
A written record of what changed and what happened
The winner kept, the next leak found

90 day minimum, so the tests have time to prove something.

Not sure which one fits? That's what the diagnosis is for.

See If We're a Fit

Who This Is For

Built for Experts With a Paid Offer. Not Built for Everyone.

I work with authors, speakers, coaches, and consultants who sell their expertise online. If you've already sold what you do, whether that's a program, a service, a book, or paid speaking, and you have people finding you through content, ads, or both, this is probably the right fit.

This is for you if:

+You have an offer someone has already paid for
+You have a funnel that exists but you can't trust it, and you can't see what's leaking
+Or you have an offer and no funnel yet, and right now people find you through DMs, referrals, or a link straight to a purchase page
+You post content or run ads, or plan to, and you want it to lead somewhere
+You'd rather spend your time on your expertise than on tools
+You're willing to share access to the tools and numbers I need to see

Whether you're just launching or already established, the diagnosis is the same starting point. The next step after it just looks different.

This is not for you if:

×You want someone to run your ads. I build the funnel your traffic lands in. I don't manage ad accounts or buy traffic.
×You have nothing to sell yet. A funnel needs an offer to carry. If you're not there yet, my free newsletter, The Conversion Report, is the better place to start.
×You can't share access to your tools and analytics. I can't diagnose what I can't see.
×You want unlimited revisions or open ended scope. I work in fixed, written scopes so you know exactly what you're getting.
×You want to learn to build it yourself. This is done for you work. You'll be handing it off, not learning the tools.

If that sounds like you, the next step costs nothing. Tell me about your offer, and I'll tell you what I see.

See If We're a Fit

Not ready to apply? Get The Conversion Report free

Christian AndersonFounder and Chief Funnel Strategist, Funnel Tech Strategy

About

I Build Funnels Because I Can't Unsee Them

I'm Christian Anderson, founder of Funnel Tech Strategy.

I dropped out at 17 and spent the next four years teaching myself how businesses turn strangers into customers. Reading Russell Brunson's Secrets trilogy gave me the idea that changed how I saw all of it.

Every business already has a funnel. It's the online path someone takes from first seeing you to becoming a customer. It's either helping you or hurting you, and most owners never intentionally designed theirs.

Once I saw that, I started noticing it everywhere. In my own life, as a customer being walked through someone else's path. In large companies, where the same principles worked again and again. And I noticed something else. The goal decides the structure. If the goal is to generate leads, there's a structure for that. If it's to sell a product or a service, there's another. That's what I decided to specialize in, and I haven't changed course since.

Since then I've built 15+ funnel systems across fashion education, healthcare training, events, catering, music, and professional services. Every client showed up with the same thing: a real offer, and no system built to carry it.

I work alone on purpose. When one person owns the strategy, the copy, the design, the tech, and the testing, nobody can point at someone else when something isn't working. That person is me.

15+full builds delivered

4+years building

6platforms

See If We're a Fit

Common Questions

What Experts Ask Before They Hand This Off

Still deciding? The Funnel Leak Diagnosis is free, and it tells us both what comes next.

See If We're a Fit

I already have tools, pages, and a funnel. Do I have to start over?

Not necessarily. The diagnosis shows what's working, what's leaking, and what's missing. Sometimes the right move is to fix and connect what you have. Sometimes it's a rebuild. I'll tell you which one and why before anything starts.

I build on GoHighLevel, Systeme.io, Kajabi, ClickFunnels, Wix, or any platform that supports custom HTML and CSS. If your current platform is limiting your ability to test, upsell, or automate, I'll tell you that too and map out a move that doesn't break what already works.

I've been burned by freelancers and agencies before. How is this different?

Three things. I diagnose before I build, so I never start on a guess. The scope is written and fixed before any work begins, so you know exactly what you're getting. And I do the strategy, copy, design, tech, and testing myself, so nothing gets lost between people and nobody can point at someone else when something isn't working. You deal with one accountable builder, and that's me.

What do I actually get from the Funnel Leak Diagnosis?

If you have a funnel, I review it and your answers, then send you a written diagnosis of the biggest leaks and the path I'd recommend, within 2 to 3 days. If you don't have one yet, we have a planning session of about 30 minutes about what you sell and what a system could look like to sell it.

It's free either way, and it shows you whether we're a fit before you spend anything. I only ask that you're willing to share access to the tools and numbers I need to see.

How much of my time does this take?

Less than you'd expect, and it's defined up front. I need access to your tools, your brand assets, and the details of your offer. After that, your part is short feedback windows at set points. You don't manage the process, and you don't touch the tech.

Will this get me more leads and sales?

No one can honestly promise that, and I don't. What I'm accountable for is a system built to turn your content and traffic into consistent leads and sales, delivered live, functional, and tracked. The tracking is what lets us see what's working and fix what isn't.

One thing to know: a better funnel improves what happens to the traffic you already have. It doesn't create traffic on its own, and I don't run ads. I build the funnel your ads and content land in.

How long does a build take?

14 to 21 days from when I receive your business assets. If I miss that window, I keep working at no cost until it's live.

How much does it cost?

It isn't a single price, because it depends on the type of funnel, how many pages it needs, and what it has to connect to. After the diagnosis, I send you a written scope and the price, and nothing starts until you've approved both. There are also smaller starting scopes for people launching a new offer, so if you're early, it's still worth applying.

Ready When You Are

Find Out What's Leaking Before You Spend Another Dollar on Ads

Tell me about your offer and show me your funnel, or tell me you don't have one yet. I'll follow up personally. If it looks like a fit, you'll get a link to book a time. If it isn't, I'll point you to what would be a better next step.

See If We're a Fit

Free. A written audit in 2 to 3 days if you have a funnel, a planning session if you don't.

Not Ready to Apply?

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The Conversion Report is a short weekly email for authors, speakers, coaches, and consultants. Each issue takes apart a real funnel decision from a build I've done: what I changed, why, and what happened.

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